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Should I buy Rolex or Apple Watch?  

by Bippin

No matter if you have been wearing a Rolex for decades or just a few years, or any watch for that matter, you might have probably eyed the Apple watch at least once or twice. Likewise, if you only ever had an Apple device strapped to your wrist since 2015, it is expected you have dabbled with the possibility of owning a selection of Rolexes, or at least one Rolex. You might be someone like me who does not own either and is currently in the market for a quality timepiece. Either way, the question of which brand is better and which should you consider has probably crossed your mind.  

Should I buy Rolex or Apple Watch?  
Should I buy Rolex or Apple Watch?  

The right answer to your question depends on your personality, values as well as preferences. What belongs or looks good on your friend’s wrist might not have the same effect on yours and vice versa. However, this little comparison of the two can help shed a little lighter on the issue and help you determine which one would be right for you and your unique lifestyle.   

Price and Depreciation   

Many people automatically assume that a Rolex is expensive, however, how much do these luxury watches actually cost? Depending on the model and whom you buy from, a Rolex will cost you anywhere between a few thousand and a few hundred thousand dollars. However, unlike an Apple watch, Rolex watches will maintain their value and, in some cases, they are even appreciated. Subsequently, if you wish you could resell the watch for much more than it is worth a few decades from now.   

Apple watches on the other hand are much more affordable. The newest version sells for around $750 and the oldest model is priced at $170. However, you as the buyer will lose money on the purchase because this kind of technology will quickly depreciate. As innovations continue to arise, current devices become obsolete, especially as Apple’s iOS updates eventually stop supporting the older versions, just like older iPhones. Then, you will have no choice but to buy the next generation watch, which will inevitably be more expensive than the last.   


When you’re shelling out thousands for a Rolex, you are investing in a high-quality device that might very well outlast you. A lot of people buy these watches intending to pass them down as a family heirloom. As long as you take good care of your Rolex, it will unquestionably last ages.   

However, the same praise can’t be said for the Apple watch. This tech has a relatively short lifecycle, as mentioned above, and most people replace theirs at least every few years. Why? Because Apple watches run on a battery, which slowly loses its charging capacity over time. Eventually, they will begin to glitch, stop working or become obsolete as new versions are out on the market. Unlike Rolex owners, Apple enthusiasts are not saving watches to pass down.   

Design and Beauty  

Who has the better Design? The answer of who, Rolex or Apple offers superior design is completely subjective (Rolex is the answer). Beauty is in the eye of the beholder, after all, as both brands offer a wide selection of styles, sizes as well as materials. However, the beauty of the jewels, rhinestones, and precious metals in Rolex watches is a sight in itself. Each Rolex is hand-assembled and tested to ensure a flawless design. On top of that, the company uses 904L stainless steel, which is more rust as well as corrosion resistant and holds polishes extremely well.   

Apple watches are available in aluminum, stainless steel as well as titanium. The tech giant also offers a wide variety of bands in different colors, styles as well as materials. The watch face is highly customizable, which allows the owners to adjust colors, complications, and much more. Thus, Apple has the ability to offer more customization than Rolex. Despite that, which one is more attractive still very much depends on you.   


Which watch is more functional? Once again, the answer depends on your personal preference. If all you need your watch to do is tell the time with a gorgeous design, down to the very second, then Rolex is the most straightforward option. Rolex’s pulsometers can also measure your heart rate, like the Apple watch, however, this is without the digital display. However, if you wish to have more feedback and a smartphone app to log it all, a smartwatch is more functional.   

Compared to a Rolex, the Apple watch does everything. Security features for example fall detection, emergency SOS as well as high and low heart rate notifications monitor your safety. The newer generations even allow the users to record an ECG to detect signs of atrial fibrillation. You can go for a swim and track your speed, you can make calls, send texts, stream music, and even control your Apple TV, order food and even calculate a tip just with your Apple watch.   

A Blunt Answer – If you need to dress well for work, invest in a luxury watch   

People notice, they don’t care, but they do notice.  It is the same with shoes, shirts as well as suits. Say you are not yet making the big C-suite bucks, you need to dress as if you belong.  You need to look at it is an investment in yourself for your future. You do not need to spend $50K, however, you could spend a few thousand dollars on a great watch if you can.  Less is more. It is better if have 5 suits each costing $1,500 than 10 suits that cost you $750 each, it’s the same with your watch.  

It All Boils Down to the Experience   

As I said earlier, choosing between a Rolex and Apple watch ultimately comes down to the kind of experience you wish to have. Rolex has long been a symbol of luxury and success and, if you value these things, a Rolex might be the timepiece you are looking for. If, however, you are more interested in versatility and keeping up with digital trends, a smartwatch like the Apple watch may have more to offer. Ultimately, the choice of your watch depends on your preference.  

My Thoughts on Rolex or Apple Watch

If I personally had the budget to decide between a Rolex and an Apple watch, I choose the Rolex, hands down, not even a question. However, for you, buying an Apple watch might make sense, as it provides many functionalities that Rolex doesn’t. To be honest, owning a luxury watch does not mean just owning a Rolex, there are other options available, that are recognizable. For example, there’s Tag Heuer, which is not as pricey as Rolex but is recognizable, or you could try Fossil, of which I am a fan.  To be put simply, to buy a luxury watch, is not just to own a watch, it’s an indication of status. Because when it comes to style in many formal settings, a luxury watch wins hands-down.    

If you liked this article (or if it helped at all), leave a comment below or share it with friends, so they can also know Should I buy Rolex or Apple Watch? 

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