Ok, you might be looking at the title and wondering, what does this guy mean by Google search is turning out to be Google Search ADS? Well, no need to wonder, I’ll be telling you what is what. First, let’s get accustomed to what is Goggle Search and what is Google Ads.
What is Google Search?
Google Search is a search engine provided by Google; the search engine handles more than 3.5 billion searches per day. Google has a 92% share of the global search engine market. Google is also the most-visited website in the world, the order of search results returned by Google is based, in part, on a priority ranking system termed “PageRank”.
The main purpose of Google Search is to search for text in publicly accessible documents provided by web servers.
What is Google Ads?
Google Ads is an online advertising platform offered as a service by Google. This is where advertisers bid to display brief advertisements, service offerings, product listings, or even videos to web users. Ads can be placed both in the results of search engines like Google Search as well as on non-search websites, mobile apps, as well as videos.
Services of Google ads are offered under a pay-per-click pricing model, also known as the PPC pricing model.
Google Ads is the main source of revenue for Alphabet Inc, the parent company of Google. This contributed to US$168.6 billion in 2020, in 2021, Google Ads amassed US$257.6 billion.
Now that we have gotten an overview of what Google Search and Google Ads mean, it’s time to explain the title. Have you ever searched for a product using Google Search and the first few results are either paid ads or something random suggested by Google? Suppose, you search for a pull-up bar on the Google Search, the first three results that appear on the results page are ADS, and this is mostly the case for the majority of the products you search for. This happens due to something called Paid Search.
What is Paid Search?
When you enter something into the Google Search, you are presented with a list of results; also known as SERP; on the search engine results page. This page shows organic results as well as paid results.
Paid search results contain a small green box with the word “Ad” before the listing. This is where a company pays to have its page show up at the top of the list. This is done through the Google Ads search campaign, which charges a small amount of money for every person who clicks on the link. Paid search help drive traffic to a website through relevant ads.
You might be wondering how does Google Ads help?
How does Google Ads help?
Google Ads is all about making sure the advertisers are advertising on Google to the right people at the right time, as being in the top five results makes a page much more likely to be clicked through. Advertisers have the ability to easily track the ROI (return on investment) with paid search as they can watch each of their adverts as well as how much they have spent on them. They can also see whether they are showing ads globally or just in their local area.
As per to Moz*, the first page of Google captures 71% of search traffic clicks. It has been reported to be as high as 92% in recent years. The second-page results are far from a close second as they have below 6% of all website clicks. However, just being on the first page does not necessarily mean there is a good chance of receiving any traffic. The first five results receive 67.6% of the clicks. Whereas the remaining five results just receive 3.73% of the clicks.
Now, you might ask me, Bippin why is there a problem with Google Search Ads taking up the top spots on Google Search. There is no problem if you yourself are a company using Google Ads to promote, your business, on the contrary, from the perspective of a user these ads can prove to be annoying. The whole reason behind searching for a product or a product review on Google instead of searching for it offline is to save time. Having to scroll through paid ads atop of searches till you find a genuine review of a product or the product itself from a seller you wish to buy from, definitely does not help.
The immediate appearance of Ads at the start of the page, to the user it feels like the option is being forced upon him, feels a lack of freedom, or in some cases, it might just be what the user needs. This is evident as only 15% of traffic clicks on an ad or tries a different search.
In the end, the appearance and the way they are received depends on the user that is searching, the ads might help someone, as opposed to being just a roadblock for others.
If you liked this article (or if it helped at all), leave a comment below or share it with friends, so they can also know Google search is turning out to be Google Search ADS.
* Moz is a SEO as well as data management software that helps businesses increase traffic, ranking, along with visibility of sites in search results.