Apple has just announced that it officially discontinues the iPod . This means that the iconic “iPod” brand is officially retired, as the iPod touch was the last device in Apple’s lineup to bear that name. The company says that the iPod touch will be available only “while supplies last,” so if you’re a fan of this iconic product, you’d better act fast!

Apple Officially Discontinues the iPod touch After 20 Years

On its website, Apple stated that the iPod is obsolete, as it now exists alongside a slew of other devices that can play music, including the iPhone, iPad, and HomePod Mini. The iPod Touch will be available at many retail locations, as well as on Apple’s website, while supplies last.

iPod is one of a kind product for Apple, not just because it is a great music player but also because it helped Apple in its hard days. iPod sales in past helped Apple get back on track and in a way helped the company to stay alive now.

The death of the iPod Touch marks the end of an era. Apple points out that it was the first iPod “over 20 years ago.” The original FireWire-equipped model served as simply a music player, and Apple has produced versions that were purely intended to listen to audio up until this year when it discontinued the iPod Nano and Shuffle. While some iPod fans have embraced the iPod Touch as the new classic music player, others see it as an iPhone-like experience without the phone requirement.

Apple’s official statement

A statement released by Apple states that “Since its introduction over 20 years ago, iPod has captivated users all over the world who love the ability to take their music with them on the go. Today, the experience of taking one’s music library out into the world has been integrated across Apple’s product line from iPhone and Apple Watch to iPad and Mac along with access to more than 90 million songs and over 30,000 playlists available via Apple Music.”

Greg Joswiak, Apple’s senior vice president of Worldwide Marketing stated that “Music has always been part of our core at Apple, and bringing it to hundreds of millions of users in the way iPod did impact more than just the music industry it also redefined how music is discovered, listened to, and shared,”.

“Today, the spirit of the iPod lives on. We’ve integrated an incredible music experience across all of our products, from the iPhone to the Apple Watch to the HomePod mini, and across Mac, iPad, and Apple TV. And Apple Music delivers industry-leading sound quality with support for spatial audio there’s no better way to enjoy, discover, and experience music.” Added Greg.